Matomo, formerly known as Piwik, is an open-source web analytics platform that has been empowering website owners since its founding in 2007. Built as a direct response to growing privacy concerns around commercial analytics tools, Matomo put data ownership at the heart of its mission from day one. Over one million websites across the globe rely on Matomo to understand their visitors while maintaining full control of their data. The platform was created by Matthieu Aubry and has since grown into one of the most respected analytics solutions in the world. Today, Matomo continues to evolve with a dedicated team and a thriving open-source community that contributes plugins, translations, and improvements.
Matomo offers a comprehensive suite of analytics features that rivals and in many ways surpasses traditional analytics platforms. The core dashboard provides detailed reports on visitor demographics, traffic sources, page performance, and user behavior flows. Beyond standard analytics, Matomo includes powerful built-in tools such as heatmaps, session recordings, A/B testing, form analytics, and funnel tracking. The robust API allows developers to query data programmatically and integrate analytics into custom dashboards and business intelligence tools. With over 100 plugins available in the Matomo Marketplace, the platform can be extended to meet virtually any analytics requirement.
Privacy is at the foundation of everything Matomo builds, making it the analytics platform of choice for organizations that take data protection seriously. Matomo is fully compliant with GDPR, CCPA, LGPD, and other international data protection regulations without requiring complex configuration. The platform supports cookieless tracking, which means websites can often operate without a cookie consent banner while still collecting meaningful visitor insights. Visitors' IP addresses are automatically anonymized by default, and built-in consent management tools allow teams to handle tracking preferences with precision. Critically, Matomo never sells or shares your analytics data with any third party, unlike many commercial analytics platforms that monetize user behavior.
Matomo offers unparalleled flexibility in how it is deployed and managed, catering to organizations of every size and technical capability. Self-hosting on your own servers gives you complete sovereignty over where data is stored, processed, and retained. For teams that prefer a fully managed experience, Matomo Cloud provides EU-based hosting starting with a 21-day free trial, followed by affordable monthly plans. The platform integrates seamlessly with major CMS platforms including WordPress, Drupal, Joomla, and Magento, as well as custom web and mobile applications. Whether you are a solo blogger, a growing startup, a large enterprise, or a government agency, Matomo's flexible deployment options and transparent pricing make it a trusted analytics home for any organization.